Information We Collect

Personal Information

When you use our SEO tools and services, we may collect the following types of personal information:

• Account Information: Email address, username, and password when you create an account
• Contact Details: Name, email address, and phone number when you contact our support team
• Payment Information: Billing address and payment details processed through secure third-party payment processors
• Professional Information: Website URLs, business information, and SEO project details you provide

Technical Information

We automatically collect certain technical information to improve our services:

• Usage Data: Information about how you interact with our SEO tools and features
• Device Information: IP address, browser type, operating system, and device identifiers
• Website Analytics: Page views, session duration, and navigation patterns through Google Analytics
• Cookies and Tracking: Data collected through cookies and similar technologies

SEO Tool Data

When you use our SEO analysis tools, we process:

• Website URLs you submit for analysis
• Keyword research queries and results
• SEO audit data and recommendations
• Backlink analysis and competitor research data

How We Use Your Information

Service Provision

• Deliver SEO analysis, keyword research, and ranking monitoring services
• Generate SEO reports and recommendations
• Provide customer support and technical assistance
• Process payments and manage your account

Service Improvement

• Analyze usage patterns to enhance our SEO tools
• Develop new features and functionalities
• Conduct research and analytics to improve user experience
• Monitor and maintain system performance and security

Communication

• Send important service updates and security notifications
• Provide customer support responses
• Share SEO tips and educational content (with your consent)
• Send marketing communications (which you can opt out of at any time)

Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contractual Necessity: To provide the SEO services you have requested
• Legitimate Interests: To improve our services and ensure system security
• Consent: For marketing communications and optional features
• Legal Compliance: To comply with applicable laws and regulations

Data Sharing and Disclosure

Third-Party Services

We may share your information with trusted third-party service providers who help us operate our business:

• Analytics Providers: Google Analytics for website performance analysis
• Payment Processors: Secure payment gateways for transaction processing
• Cloud Services: Infrastructure providers for data storage and processing
• SEO Data Providers: Third-party APIs for comprehensive SEO data

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal obligations and court orders
• Protect our rights, property, and safety
• Prevent fraud and abuse of our services
• Assist law enforcement when legally required

Data Security

Security Measures

• Encryption: All data transmitted to and from our servers is encrypted using SSL/TLS
• Access Controls: Strict access controls and authentication mechanisms
• Regular Audits: Periodic security assessments and vulnerability testing
• Data Backup: Regular backups with secure storage practices
• Employee Training: Staff education on data protection best practices

Data Retention

We retain your personal information for different periods depending on the type of data:

• Account Data: Retained while your account is active and for 2 years after closure
• SEO Analysis Data: Stored for up to 12 months to provide historical insights
• Support Communications: Kept for 3 years for quality assurance purposes
• Analytics Data: Aggregated and anonymized data may be retained indefinitely

Your Rights and Choices

GDPR and Privacy Rights

If you are located in the European Union or other jurisdictions with applicable privacy laws, you have the following rights:

• Access: Request a copy of the personal information we hold about you
• Rectification: Correct inaccurate or incomplete personal information
• Erasure: Request deletion of your personal information under certain circumstances
• Portability: Receive your data in a structured, machine-readable format
• Restriction: Limit how we process your personal information
• Objection: Object to processing based on legitimate interests

Managing Your Preferences

• Update your account information through your user dashboard
• Opt out of marketing emails using the unsubscribe link
• Manage cookie preferences through your browser settings
• Contact us to exercise your privacy rights

Cookies and Tracking Technologies

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings, but please note that disabling certain cookies may affect the functionality of our SEO tools.

Children's Privacy

Our SEO tools and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

International Data Transfers

Your information may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place for international data transfers, including:

• EU-US Data Privacy Framework compliance
• Standard contractual clauses for data transfers
• Adequacy decisions by relevant authorities

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a prominent notice on our platform

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Information